I also got this at CVS while on clearance for about a dollar. I was initially attracted the bright color of this really provocative blue, but I didn't have high expectations and I'm glad that I didn't. The pigmentation is awful awful awful without a primer, hardly buildable at all, but with the NYX jumbo eye pencil in Milk used as a base/primer, this shadow really shows it's true color. I wouldn't regret the purchase because of it's cost and I still don't regret it after trying it over the jumbo eye pencil. It definitely makes it worth it. Below are the swatches and I will post a picture of it on my eyes soon.
To the left is without any primer or base and on the right is the shadow over Milk.