I've noticed these in store for a couple weeks and I found them to be very pretty, but fairly expensive for me right now at $12 a piece. I had a Secret Rewards card from a month back so I used that to justify yet another "eyeshadow I don't need" purchase. I do have to say after wearing this that I do not have a color like it. At first glance it appears to be a light shade of plum, but it can also look taupe as well as gray. It's pretty cool how versatile it is.
Characteristics: Shimmery (no glitter fall out like some of their other shadows), pigmented (can be sheered out or layered), large in size (likely to last a very long time), plus cute packaging. Even at $12, I think this shadow is worth it. I haven't tried the others yet, but they seem just as quality.
Maybelline Eye Studio Lasting Drama Gel Eyeliner in Black on top
Urban Decay 24/7 Glide-On Eye Pencil Zero on waterline
Rimmel Lash Accelerator Mascara Blackest Black